Rock the Barnet

Identity

Rebranding project for Rock the Barnet Hair and Beauty in York. The logo consists of a 1960's styled woman with a Beehive hair style combined with a dark background and gold and white colour highlights.

Primary logo

Logo Mark

Construction and Variants

The symbol part of the Rock the Barnet logo are constructed using concentric circles to create a 1960's styled woman with a Beehive hair style
The symbol part of the Rock the Barnet logo are constructed using concentric circles to create a 1960's styled woman with a Beehive hair style

Typography

Primary and secondary faces:
Blenny black display font + Crete Round

The two contrasting typefaces used for Rock the Barnet are Blenny and Crete.
The two contrasting typefaces used for Rock the Barnet are Blenny and Crete.

Colour

Primary colour pallette

The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrast.
Three abstract circles in black, gold, and gray, with color codes and labels for black, gold, and granite.

Rebrand Photoshoot

Photography by Duncan Lomax @ ravage productions

Photography for the rebrand launch by Ravage Productions. They perfectly capture the friendly and warm environment that Rock the Barnet provides their clients.
Photography for the rebrand launch by Ravage Productions. They perfectly capture the friendly and warm environment that Rock the Barnet provides their clients.
Photography for the rebrand launch by Ravage Productions. They perfectly capture the friendly and warm environment that Rock the Barnet provides their clients.

Usage

Business Cards. Tote Bags. Sinage. Price Lists. Appointment Cards. Advert (concept).

Business cards for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.
Promotional tote bags for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.
Exterior signage for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.
Promotional tote bags for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.
Price list for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.
An illuminated colorful advertisement for a hair and beauty salon called "Rock the Barnet" on a city street at night, with a woman walking past and some pedestrians in the background.
Appointment cards for Rock the Barnet. The colour palette for Rock the Barnet uses a rich dark colour called Rasin Black for backgrounds and Gold and Granite colours for contrasting text.

Brand Guidelines

Brand guidelines document for Rock the Barnet outlining the responsive logo variations, fonts and colours.
Brand guidelines document for Rock the Barnet outlining the responsive logo variations, fonts and colours.
Brand guidelines document for Rock the Barnet outlining the responsive logo variations, fonts and colours.
Brand guidelines document for Rock the Barnet outlining the responsive logo variations, fonts and colours.